When it comes to social media campaigns, there is much debate over what constitutes “black hat” (spam or negative promotion) and “white hat” (natural promotion) strategies. At SES San Jose 2009,social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media channels.
Moderator:
Dave Evans, VP, Digital Voodoo
Speakers:
Beth Harte, Community Manager , MarketingProfs.
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Dave Snyder, Co-Founder, Search & Social
Chris Bennett, President & Founder, 97th Floor
Top “Black Hat” Practices To Stay Away From:
Overall, here are some key points made at this SES session to keeping a level-minded strategy on social media campaigns.
In summary, the session provided some critical insight to the best practices a company can take when participating in social media marketing. Learn from past mistakes, move forward with a clear perspective on your company’s strategies, and be transparent in your intentions with your social community. They will trust you more and have higher chance of converting in the long run!
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Contributed by: Natalie Evans, Milestone Internet Marketing
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