Search engines are now including social media activity when ranking sites on their SERPs. Such activities includes the number of new likes, the numbers of shares, the level of interactions between the hotelier and the fan/follower, etc. The purpose is to reward higher organic ranking to websites whose hoteliers are engaged with their market. The impact of social media participation on organic ranking has also been verified by Matt Cutts, head of Google’s Webspam team [to learn more, go to: https://blog.milestoneinternet.com/web-2/social-media-impact-on-search-engine-rankings/]
Here are some tips on how hoteliers can increase their likes, fans, and followers:
(Source: http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-followers.html)
There are tons of easy and creative ways for hoteliers to increase its fan-base. With the increase in social media participation and customer engagement, the hotel can gain organic relevancy and improve its search engine ranking.
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Contributed by: Nelson Toriano, Sr. e-Strategist, Milestone Internet Marketing
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