Conversion is more important than clicks when drawing conclusions about the paid search campaigns.
Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search…
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to…
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels…
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have…
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search…
Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to…
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the…
A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of…
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy…