How to Create Website Content That Works and Ranks in SEO

11 years ago

Did you know that every web page indexed by Google has a content quality score that directly influences your page…

Social Media Optimization Strategies for Hotels and Lodging Industry

11 years ago

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search…

Social Media Optimization – Why should you participate?

11 years ago

Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the…

Pigeon: Google’s Local Search Update and Impact on Hospitality Marketing

11 years ago

Google’s recent formula update, "Pigeon", determines who ranks where on its search engine results page (SERP) specifically in terms of…

Incorporating Persuasive Digital Messaging

11 years ago

Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products…

Facebook Bans Incentivizing Likes: No More Fan-Gated Social Media Sweepstakes for Hotels

12 years ago

For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked)…

The Power of Finding What You Love To Do

12 years ago

Success in life and business is a journey that starts with having the courage to follow your intuition and your…

9 Key Elements To Consider When Redesigning Your Hotel Website

12 years ago

There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals,…

Content to Conversion – How To Create Words That Inspire

12 years ago

Content is a creative and powerful tool for connecting people to your business or brand. When used effectively, content increases…

Mobile – Taking Marketing for Hospitality and Tourism To A Whole New Level

12 years ago

The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone…