In our recent session, experts Barry Schwartz, Eric Enge, and Benu Aggarwal delved into pivotal aspects shaping the future of search. From emerging trends to AI advancements and the impact of Google’s Search Generative Experience (SGE), the discussion offered insights on key success metrics, AI-driven content strategies, and vital technical SEO tactics.
Key takeaways:
- Unveiling the key search and SEO trends in 2024
- Must-haves for future-proofing your search strategy
- Integrating channels for intelligent decision-making
- Connecting customer journeys across touchpoints for an effective omnichannel strategy
- Measuring the right metrics, including zero-click and visual & Engagement KPIs
- Aligning organizations and transformations to effectively embrace AI
You can download the deck and watch the recap:
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