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Webinar Recap: Top Marketing Trends Impacting Your Business in 2022

In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.  Key topics in this recap video: The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire The better-me trend and growth in search queries Biggest search trends for […]

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Milestone Tech Roundup 2021: Reviewing a Year of Great Innovation

2021 was a great year for Milestone as we innovated through the challenges of a fast-paced and dynamic market. With the Covid-19 pandemic restricting people’s movement, customers turned to search engines to find local businesses for their needs, and search engines evolved to service these customers by introducing new features and attributes to help businesses […]

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Amstar DMC Increases Impression Share by 209% and Clicks to Website by 144% using Milestone Schema Manager

Amstar DMC provides world-class destination services and guided tours to individuals, travel agencies, tour operators, corporations, and meeting planners. Amstar DMC has a track record of 30 years delivering exceptional experiences in some of the world’s most beautiful spots: think Mexico, Jamaica, the Dominican Republic, Costa Rica, Curacao, St. Martin, Aruba, and Hawaii. GoalsThe primary […]

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Guide to Paid Media 2022

Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them all.

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1440 Multiversity Team Wins HSMAI Hospitality Hero Award Supporting First Responders and Disaster Victims

HSMAI has recognized the compassion and achievement of the 1440 team with a 2021 HSMAI Adrian Hospitality Hero Award. 

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Guide to Google Quality Score and How It Impacts Ad Rank – Google’s Paid Search Algorithm

What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing page that measure what digital experience they provide to a user. At a high level, think of Ad Rank as […]

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6 Secrets to Top Converting Websites 2022

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as value, a message, the product or service on offer, and a call-to-action (CTA). And, it’s important to […]

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Guide to Choosing the Perfect CMS in 2022

Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your website is one of the cornerstones for any business seeking to establish a world-class digital marketing presence. The platform upon which you build your website and mobile […]

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Guide to YouTube Optimization and YouTube SEO in 2022

Employing a specific YouTube and video strategy to drive your business success during 2022 will be key to ensuring your customer relationship will sustain and grow throughout further pandemic-induced lockdowns. Atop this, understanding how to use YouTube optimization strategies efficiently will work towards driving your market statistics, brand recognition, and post-pandemic digital footprint ongoing. It’s […]

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Guide to Managing Reviews and Building Business Reputation in 2022

Brand reputation and the reviews left online play a critical role in an organization’s ability to grow. They influence not only the number of customers willing to buy a product or service from them, but even their ability to bring in quality new hires that help to strengthen the organization. As many as 69 percent […]

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