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In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new year.  Key topics in this recap video: The rise of digital commerce, entity & semantic search, engagement connectivity, and digital desire The better-me trend and growth in search queries Biggest search trends for […]

2021 was a great year for Milestone as we innovated through the challenges of a fast-paced and dynamic market. With the Covid-19 pandemic restricting people’s movement, customers turned to search engines to find local businesses for their needs, and search engines evolved to service these customers by introducing new features and attributes to help businesses […]

Amstar DMC provides world-class destination services and guided tours to individuals, travel agencies, tour operators, corporations, and meeting planners. Amstar DMC has a track record of 30 years delivering exceptional experiences in some of the world’s most beautiful spots: think Mexico, Jamaica, the Dominican Republic, Costa Rica, Curacao, St. Martin, Aruba, and Hawaii. GoalsThe primary […]

Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them all.

HSMAI has recognized the compassion and achievement of the 1440 team with a 2021 HSMAI Adrian Hospitality Hero Award. 

What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing page that measure what digital experience they provide to a user. At a high level, think of Ad Rank as […]

How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should convey through their website such as value, a message, the product or service on offer, and a call-to-action (CTA). And, it’s important to […]

Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your website is one of the cornerstones for any business seeking to establish a world-class digital marketing presence. The platform upon which you build your website and mobile […]

Employing a specific YouTube and video strategy to drive your business success during 2022 will be key to ensuring your customer relationship will sustain and grow throughout further pandemic-induced lockdowns. Atop this, understanding how to use YouTube optimization strategies efficiently will work towards driving your market statistics, brand recognition, and post-pandemic digital footprint ongoing. It’s […]

Brand reputation and the reviews left online play a critical role in an organization’s ability to grow. They influence not only the number of customers willing to buy a product or service from them, but even their ability to bring in quality new hires that help to strengthen the organization. As many as 69 percent […]

Recent trends in social media usage have evolved more than ever and it is evident that social media will be a driving force for people. So, whether it’s for Business-to-Business (B2B) or Business-to-Customer (B2C) purposes, devising an effective social media marketing plan for 2022 is the key to success. Prevailing business tipsters Oberlo and Hootsuite […]

The days when a website was just a digital brochure are long gone; and as the technology to build and maintain websites evolve, the room for new ideas and practices keeps growing wider. Nowadays, the way we approach web design should not only be driven by “how pretty” the layout will look (which is still […]

Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Each piece is designed to create an […]