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While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO community – mostly in anxiety. Labelled the ‘Star Wars Day’, Google rolled out their last core algorithm on May 4th and the gap between the core algorithms could be reasoned as […]

Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor travel numbers in response to the novel coronavirus pandemic have all caused problems for those in the hotel industry. Like all businesses, those in hospitality must learn how […]

The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital when the pandemic began were better able to adapt. Digitization of products and services enables automation AND personalization, which improves the user experience and increases efficiency. Here […]