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Rich Media Insights from Milestone Research

Milestone uses a number of sources to interpret market changes and opportunities on behalf of the customers: deep analysis of data with Milestone Research, a strong network of digital marketing professionals, including those at Google and Microsoft, and hands-on experience testing and optimizing customer sites every week. All of these sources came together to help […]

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AMP Improves Core Vitals and SEO Performance

With Google announcing the Core Web Vitals metric and its Experience Update, which focuses on user experience, some commentators speculated about the future interest in AMP. To determine the impact of AMP when it comes to improving a website’s rank, organic traffic, and performance, Milestone Research analyzed non-AMP websites vs. AMP websites across different industries, […]

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Why America Will Travel Again

By Anil Aggrawal, CEO of Milestone I took a trip for the first time a few days back since the shutdown began. We rented a car from Hertz at San Jose Airport and drove from the San Francisco Bay Area to Seattle, stayed overnight at the Seattle Airport Marriott, and flew back to San Jose, […]

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Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content, Google’s updates

The onset of the COVID-19 Pandemic and its impact has rippled across the globe—resulting in businesses coming to a screeching halt and a market slump. What this moment of crisis has made everyone realize is that for a business to stay afloat, it needs to have a strong digital marketing presence. You could argue that COVID-19 has shifted marketing and brand messaging, and it […]

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Healthcare SEO During the Pandemic and Beyond

Milestone developed the crisis, recovery and growth framework that was developed in early March, since we have hundreds of customers and all kinds of businesses that need advice on what to do during the crisis because things were happening so fast across a hundred or a thousand different branches in their network. We created a […]

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Webinar recap: Hospitality recovery with Chip Rogers – CEO, AHLA

This webinar in partnership with AHLA was a great opportunity to understand the broader business impact of the pandemic, and how AHLA has been working with the federal government to provide business resources to AHLA member hotels. Chip Rogers, CEO, and President, AHLA highlighted the Safe Stay industry-standard guideline, safety certifications, and welcome back programs […]

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Winning Approach with 7 Steps to Ignite your Digital Marketing

You have heard the stories and seen the data. Recovery is in the air. Pent up consumer interest is driving traffic and warranting renewed investment to harness growing demand. At the same time, businesses are under more pressure than ever to prioritize profitability. Many are still not fully operational, with supply chain challenges or unable […]

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Webinar recap: Leadership lessons by Chip Conley

Focus on your organization’s culture, accept learning opportunities, grow your skills, problem-solve for your customers, use a growth mindset, and practice mindfulness. In this webinar recap, you will hear visionary leader, author, former Joie de Vivre founder and CEO, and former AirBNB advisor Chip Conley in conversation with our Founder and President, Benu Aggarwal. They […]

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