Archive

There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been misinterpreted, and we feel obligated to provide a few words to clarify the confusion and help our clients get a better understanding of what this means for their hotel business. Here are our views on the subject.

The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. We will primarily focus on ranking tactics that businesses can deploy to ensure higher saturation within the local search results.

User Generated Content continues to be an important piece of information that guests are researching before making hotel reservations.

While often a common mistake, duplicate content can harm your online reputation and visibility within the SERP’s.

As Facebook continues to limit what shows up in users’ feeds, here’s a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand awareness.

The technology and strategies to help you best stay ahead of the voice search trend are readily available, yet we consistently encounter businesses that are lacking in one or more of these areas.

Milestone Insights is now part of our unified Presence Cloud – a digital marketing suite for location-based businesses.