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Regardless of the size of your business, personalized strategic marketing programs have become a “must have.”

Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights and how they impact your marketing efforts.

Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo galleries, videos and events, businesses are able to create custom tabs which allow them to display all manner of creative content, graphics, games, quizzes and more to keep users engaged.

HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements and improved features for programmers, but it’s important for online marketers to understand why HTML5 matters to SEO efforts and some of its drawbacks.

Milestone’s Location Pages is a new solution designed to help location-based businesses with multiple locations highlight location information for consumers.

View and understand the keywords, meta tags, and description usage of a competitor’s webpage. This new SEO meta tags add on tool can help you fully understand why top ranking pages stay on top.