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This post is about the serious of issue of having only one domain name versus having many domains with variations.

Crescent Hotels & Resorts wanted to improve their paid media performance by leveraging data personalization and segmentation.

The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business page (GMB), as well as increase in click-through rate (CTR) for the homepage of the website.

Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a business, especially small and mid-sized businesses. Monitoring your online reputation is an ideal means of measuring the consistency of your customer experience, providing a business clear insights into […]