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6 keys to Digital Marketing success in 2018, Part 3: User experience

In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to ensuring smooth user experiences and navigation.

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Horseshoe Bay Resort: 89% Increase in Group RFPs in 60 days

Crescent Hotels & Resorts wanted to improve their paid media performance by leveraging data personalization and segmentation.

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Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%

Within 60 days of launching the new website, direct revenues jumped 36%, along with an equally impressive jump of 16% in website conversion rate.

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Announcing Milestone Insights 2018 edition

The New Milestone Insights provides location-based businesses with affordable digital marketing competitive benchmarking & analysis

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9 steps to drive more direct bookings for your hotel

Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your business.

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6 Keys to Digital Marketing Success in 2018 Part 2: Content

In 2017, digital marketing saw a shift in content strategy toward a more personalized and intent-based approach to user experience.

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Case Study: The Impact of Google posts on visibility, CTR, & Ranking

The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business page (GMB), as well as increase in click-through rate (CTR) for the homepage of the website.

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Why it’s crucial for businesses to respond to reviews

Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a business, especially small and mid-sized businesses. Monitoring your online reputation is an ideal means of measuring the consistency of your customer experience, providing a business clear insights into […]

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