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In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to ensuring smooth user experiences and navigation.

Crescent Hotels & Resorts wanted to improve their paid media performance by leveraging data personalization and segmentation.

Within 60 days of launching the new website, direct revenues jumped 36%, along with an equally impressive jump of 16% in website conversion rate.

The New Milestone Insights provides location-based businesses with affordable digital marketing competitive benchmarking & analysis

Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your business.

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.

In 2017, digital marketing saw a shift in content strategy toward a more personalized and intent-based approach to user experience.

The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business page (GMB), as well as increase in click-through rate (CTR) for the homepage of the website.

Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a business, especially small and mid-sized businesses. Monitoring your online reputation is an ideal means of measuring the consistency of your customer experience, providing a business clear insights into […]