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Making the Most of Your PPC Budget

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end user, Milestone has put together this cheat sheet for anyone considering PPC for the first time. Simply find your ideal budget and follow along.

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Top 5 Successful PPC Strategies for Hotels in 2011

The Milestone Pay-Per-Click (PPC) team shares the Top 5 Strategies of 2011 to increase clicks, lower costs, and improve campaign return on investment. Learn how mobile and device targeting and cross-channel optimization can be applied to your current strategy and tips for leveraging new opportunities in paid search.

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Facebook Fans: Quality vs Quantity

An increasing number of sites offering “deals” for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at $299 in 2 weeks. However, there is little benefit to having a large number of fans on a social platform unless the fans interact and engage with you and their social circles. Here is an example of how Milestone helped Microtel increase qualified fans.

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Top Ten Tips for Getting Facebook Fans – Webinar Recap

We had a great turnout for our social media webinar today on acquiring quality Facebook fans. For anyone who missed the webinar, or attendees that want a refresher, the slides from the seminar are embedded in this blog. We also received some fantastic questions that we didn’t have time to answer, so those are addressed in this blog as well. If you have any additional questions, please leave them in the comments and we’ll get back to you asap.

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Interview with Google’s Matt Cutts – Search Trends for Small Business

At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while wrapping up 2011 and heading into 2012.

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Interview with Danny Sullivan – Search Trends for 2012

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and what to look for in 2012.

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PubCon 2011 Keynote by Matt Cutts and Amit Singhal, Google

Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts on what the future holds for search from a high-level (10,000 ft view) and low level (1 ft view). Here are some excerpts from this keynote and subsequent Q&A after the keynote address.

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10 Proven Tips for Building Trusted Links

Top 10 steps to build high quality relevant/ trusted back links to your site – Tips cover great tools, process and much more

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Post Click Marketing: Landing Page Optimization, PubCon 2011

This session detailed ways you can optimize your landing pages. it provided case studies of landing pages and why one performed better than the other, provided a lot of tools to help in your landing page optimization process.

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