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Watch Out QR Codes, Here Comes NFC

Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC) is gathering steam.

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5 Holiday Tips to Boost Traffic and Conversion this Season

It’s the most wonderful time of the year and Milestone has some great tips to help build excitement and traffic to your website during this holiday season. Below are 5 tips you can use to better optimize your site for the Holiday Season.

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Importance of Social Media Tracking and Online Reputation Management

Hotels, Social Media, and Online Reputation Management – this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media, and how these channels can help hoteliers create and manage their hotels’ brand online.

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Successful Organic SEO Strategy in 2011

Successful organic SEO strategies in 2011 – As the year comes to a close, Milestone reflects on tried and successful initiatives implemented throughout the year. This article dives into three proven strategies that help clients drive high return on investments in terms of online revenue – Content, Usability & Crawlability, and Cross Channel Optimization.

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Top 10 Social Tips to Capitalize this Holiday Season

Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a local authority and to have a presence in common holiday activities and holiday related searches. This article lists Milestone top 10 social media tips to capitalize this Holiday Season.

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Six Ways to Encourage Online Reviews for Hotel Properties

Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving their businesses as well as powerful recommendations to new, potential customers.

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Adjusting to Paid Search Trends in 2012

2012 Paid Search Trends for Hotels – With local search increasing buzz in SEO, social media and mobile PPC tactics should be included in hotels’ PPC strategies in 2012. This article identifies key trends why hotels should invest more marketing dollars for social and mobile PPC.

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Top 10 Social Media Trends of 2011

With the ever-changing world of social media, hoteliers may find it hard to stay on top fo the latest trends. To help, Milestone’s social media team pieced together this list of top 10 social media trends we have seen in 2011.

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How Google’s Recent Ranking Algorithm Update Affects Hotels?

More changes coming from Google. How does that impact your hotel? Find out simple ways to take advantage of the new algorithm update to drive more visibility and traffic to your hotel.

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