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Watch Out QR Codes, Here Comes NFC

Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC) is gathering steam.

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Importance of Social Media Tracking and Online Reputation Management

Hotels, Social Media, and Online Reputation Management – this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media, and how these channels can help hoteliers create and manage their hotels’ brand online.

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Top 10 Social Tips to Capitalize this Holiday Season

Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a local authority and to have a presence in common holiday activities and holiday related searches. This article lists Milestone top 10 social media tips to capitalize this Holiday Season.

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6 Ways to Increase Online Reviews for Hotels

Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving their businesses as well as powerful recommendations to new, potential customers.

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Making the Most of Your PPC Budget

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end user, Milestone has put together this cheat sheet for anyone considering PPC for the first time. Simply find your ideal budget and follow along.

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Facebook Fans: Quality vs Quantity

An increasing number of sites offering “deals” for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at $299 in 2 weeks. However, there is little benefit to having a large number of fans on a social platform unless the fans interact and engage with you and their social circles. Here is an example of how Milestone helped Microtel increase qualified fans.

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Interview with Google’s Matt Cutts – Search Trends for Small Business

At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while wrapping up 2011 and heading into 2012.

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Interview with Danny Sullivan – Search Trends for 2012

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and what to look for in 2012.

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PubCon 2011 Keynote by Matt Cutts and Amit Singhal, Google

Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts on what the future holds for search from a high-level (10,000 ft view) and low level (1 ft view). Here are some excerpts from this keynote and subsequent Q&A after the keynote address.

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What Every Webmaster Should Know About Code Installation

This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and web masters do to protect their site against these security vulnerabilities.

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