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In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success and the specific analytical data that many channels or tools now provide, we actually have a lot of information at our fingertips to measure our performance and achievements to hit specific goals.

Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a user-friendly guide.

Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are still experimenting with how large an effect social sharing has on personalized searches, the overall effect on the SERPs is becoming clear.

Conversion is more important than clicks when drawing conclusions about the paid search campaigns.

Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it’s important to stay on top of the best practices when it comes to link building. Doing things the right way can ensure your site is not penalized, and you receive the maximum benefit.

Milestone joins panel of experts at the upcoming BITAC™ Tech & Operations 2011 to be held in Fajardo Puerto Rico. The session will discuss major social media trends in travel and how to successfully deploy campaigns to capture consumer loyalty and increased room bookings.