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Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara inspired a discussion about hot topics in PPC.

Never leave a webpage alone. There’s always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX, the experts outlined some easy-to-follow frameworks on how to look at your webpages and see what can be adjusted to further enhance conversion value.

Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you guaranteeing yourself a legitimate following. Here are some tips given at this year’s SMX West conference.

This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads etc and explores how to take advantage of these new features.

Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This SMX West session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.

Google dramatically expanded its collection of information about the real world with its introduction of Place Pages – a webpage for every place in the world – for businesses such as hotels, points of interest, transit stations, neighborhoods, landmarks and cities. If you haven’t yet claimed your place page you’re missing out on a fantastic opportunity for controlling your own destiny and gaining valuable search traffic on Google Maps.