How to Change your Facebook Profile Page to a Business Page

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans).  The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common.

Here are the easy steps to migrate a Facebook profile to Facebook page:

  1. First thing to do is backup your current profile.  This is VERY IMPORTANT!  Facebook will download all your wall posts, friends, pictures, events, profile info, etc. and zip it up into a large file.  The process takes Facebook about 1 hour to run, depending on the wealth of data you have stored on your Facebook account.  To run a backup, click on account -> settings -> download your information.Facebook data backup
  2. Once you have received an email from Facebook with your .zip file of stored information, follow this link to the main migration page.
  3. Select your business type from the six possible options and fill out the short information prompts (company type, address, phone number) and hit “Get Started.”
  4. You will then be directed to your new business page.  You will notice that your profile image will be imported from your previous profile but your fan total will be listed as “0”.  Don’t worry, when you refresh your page, you will see the number quickly rise to your pre-existing fan/friend base.

Facebook Profile to Page

That’s it!  The important thing to note is that hardly any of your prior information will be transferred over to the new business page.  Your wall will be blank, your information tab will be very bare, and you will not have any photos or albums.  This is where the Facebook backup comes into play.  Simply reload your images and info (from the zip file) to the appropriate tabs.  Your defined Facebook url (ex. will remain intact through the transfer, which is huge for businesses that may be linking to the Facebook page through existing paid online advertising campaigns, blog posts, websites,  etc.

**UPDATED: Please note that we have heard other people have LOST their vanity URL when changing their profile to a page. This may be a glitch that Facebook will fix, but be aware that if your profile is, when you switch to a page you may lose this URL.

**UPDATE 4/1/2011: Due to some technical glitches for some users, Facebook has indefinitely disabled this feature at this time. Stay tuned!

**UPDATE 4/5/2011: Facebook has addressed the technical issues and this featured has again been enabled.

Contributed by: Keith DeVey, Social Media Manager, Milestone Internet Marketing

170 Responses to “ How to Change your Facebook Profile Page to a Business Page ”

Hi, i am really struggling to converting my Facebook account to Facebook page,and am unable to login in that account..
i have lsot my 2500 friends, and they are converted to my facebook likes or fans, but that facebook page also am unable to login., am admin of page and groups, but am not able to login..

Hi there,

I have just migrated my profile with my business account and now I am locked out. It keeps asking me for an ID

Please help

I have converted my personal account to a business page as requested by Facebook, and I now need to reupload my wall posts/images onto the business page. Is this possible? If so, how can I do this…

Need to do this asap!

i created a corporate Facebook page through my personal FB account. If someone who is not my friend (e.g. clients) search for my company name (using the search tab), it looks like my personal profile name is coming up instead of the company web page. Why is this so and how can i resolve this, thank you.

have tried changing my personal privacy settings but it seems not working.

Hello, I have a big problem.
I used my private profile as a Business page, and I also created a real business page, but the private profile was an admin.
I did not know I was breaking the rules when I used my private profile for business (private page and the business page have the same name and everything) , and then Facebook disable my private page but now I can’t get to my business page because my profile is disabled, and that profile was a admin for business page. when I want to log in the message shows

And as Mike Supple said that I have to log in and then try to Merge both pages because I have the same name and adres and every thing, but he facebook has disabled my admin profile and I can not do that…

I converted my personal profile into a business page with my name as the name of the page. How can I create a new personal profile? When I try to do that, facebook says I already have an account and won’t let me make another one. On my business page at the top, I only have a facebook logo, a link to settings and a link to logout. There is no “edit” button that you keep referencing. Should I setup the new profile using a different email address? I really only use the email account that I currently have the page under, but if this would work, I’ll do it. Thank you so much…great info here!!!

Hi Pamela – Once you have converted your personal profile to a business page, you will need to create a new account from scratch with a new email address.

Once you’ve done that, you can add your new profile as an admin on the page. From that point on, the 2 accounts are essentially merged, and you have 1 account again – though you’ll be able to use either email address to login. You can adjust what email addresses are associated with your account by going to settings and clicking on the Email section (or just click here:

Mike Supple

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