Using Google Maps as a way to promote your business is a great way for searchers to find you fast and efficiently. Not only does the Google Local Business listing allow you to post pictures, videos and business hours, but you can also add a Google Coupon, a direct link to your site, and other important contact information.
But if you business is located outside the United States and Google Local Business Center does not yet support your country, there is still one way to get your business placed on Google Maps. Read on to find out how.

Matt Van Wagner and Mona Elesseily spoke on the core essentials of creating a successful PPC campaign during the session “Paid Search Fundamentals” at SMX West in Santa Clara. They walked us through the process-from choosing keywords to writing compelling and relevant ad copies to tips on geo-targeting and day parting.

As more people are using Search Engines to access information on the web, it’s important to know how people are searching and what Search Engines they’re using. Read on to find out how you can optimize your website for new search behavior and to help your site stay up to date with the new strategies for search behavior.

The SMX West 2009 session for “Keyword Research Tools & Tactics” featured speaker Christine Churchill from KeyRelevance. Christine spoke about the basics of keyword optimization to get your marketing message across online.

If you are just starting out in the SEO world with a brand new domain name and website, or if you have an older site that needs optimization and updates, be sure to read on for some tips on how to get your site optimized by following these 8 steps.

The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. We will primarily focus on ranking tactics that businesses can deploy to ensure higher saturation within the local search results.

Google announced recently that you may now see up to 10 Local results on Google’s organic results page. Typically a user used to see anywhere from 1 - 3 results.

Google states that the reason that they are showing more links is that during usability testing, it was revealed that many people did not realize there are additional local searches beyond the 3 listings. Despite the “more results…” prompt, it was still not obvious to many users that more results could be found. Google hopes that listing 10 links will be a clearer indicator that more local content is a click away.

According to Google - the ranking of those ten results is based on a range of factors, including the query, proximity, availability of ratings/reviews and their quality and several other variables.

With Google now displaying up to 10 local results, it becomes more and more apparent that adding your business to Google Local is a crucial step.

For more information: http://searchengineland.com/080123-085354.php

———————————————-

Contributed by: Karen Lo, Milestone Internet Marketing