Webinar Recap: Banking and Financial Services Digital Marketing Webinar

In this webinar, Jeanne Hussin, VP of Marketing for Evergreen Home Loans, and Erik Newton, Milestone VP of Marketing, discussed digital marketing, social media, and website optimization for the banking and financial services industry. The topics included strategies to leverage an SEO-optimized CMS to drive organic traffic and more leads for your business. Our experts presented financial services industry benchmarks and best practices to optimize your website, ATM and product and services pages to deliver an effective omnichannel experience for your customers and partners.

Key takeaways included:

  • Social works for banks and finance done correctly​
  • Market and communicate internally for best results​
  • Pick a CMS that propels digital results​
  • Obsess over speed and customer experience​
  • Ensure it provides security and compliance​
  • Get mobile right, make it fast, consider a PWA

 

Gaurav Varma

Recent Posts

Hotel Data Isn’t Ready for AI Search: How to Get Your Properties Recommended

Managing local visibility across hundreds or thousands of hotel properties has always been a data…

1 week ago

Additive content: The local strategy that wins in AI search

Most content does not fail because it is bad. It fails because it adds nothing…

1 week ago

Webinar Recap: Winning Local Search in the AI Era – A Playbook for Multi-Location Brands

Milestone experts Matt Smith and Brett Dugan explored how AI is changing the way consumers…

3 weeks ago

Multiply Brilliance: How Great Leaders Build People, Culture, and Legacy

How can leaders build a culture where people discover their potential, develop it, and multiply…

4 weeks ago

My Bold Steps: A Framework for Breakthrough Results

Watch Video Download Slides On the occasion of International Women's Day, we brought together some…

1 month ago

Milestone Wins Four W3 Awards for Digital Excellence in 2026

We’re proud to share that Milestone has been recognized at the 21st Annual W3 Awards,…

1 month ago