In the webinar, we discussed how your CMS influences the site experience you provide your visitors and how the right CMS will help drive organic and local traffic and increase engagement and conversion. Whether you are a large or mid-size site, choosing the right CMS will have an outsize impact on the results it generates. We discussed how to make the most of your data, design, and technology stack choices for optimal performance.
Key takeaways:
- SEO-first CMS, how it works, and why you want it
- How to evaluate and choose the right website technology
- What are the key choices and decisions you need to make the foundation
- What the agile approach to design and site management is and how to get started
- More case studies and success stories to show you how to win in 2022
You can download the deck and watch the video
Here are some highlights from the webinar:
There are two major problem areas related to content management for most organizations
CMSes are not built to drive leads and acquisitions
Most websites that are built out there are not optimized for customer acquisition, they are optimized for branding and providing information about your business but not particularly for driving incoming traffic or ranking on search engines or SEO
CMSs are unable to scale up to handle the complexity of web experience
The current crop of CMSs that you’re dealing with are not built for scale and complexity, and especially as you get more and more enterprise scale. The complexity is very high of using that software, particularly. And what we find is that only 80% of the organizations that we talk to don’t have the tech maturity to manage those kind of complex workflows
Considerations of choosing a CMS for building a website
There are three objectives for choosing a CMS.
- Customer Acquisition
First and foremost is how do you handle all aspects of customer acquisition and how do you bring people into your site? That’s a very important aspect, it’s something to consider before building a website vs an afterthought. A lot of brands are thinking, let’s build a site and then they will figure out how to bring people into the site. Milestone experts have found that the best experience is to build websites that focus on customer acquisition as the priority and focus on how we bring people into the site.
- Digital Experience
Secondly, Of course, now that you have users on your site, you can prioritize digital experience. That’s what’s going to determine what people think about your brand. How do they react to your brand? Are they going to buy from you? What is the kind of questions you have? Are you answering their questions? If you are in, hospitality business, making them feel very welcome, touch and feel like it’s an emotional sale, making them feel like they belong there. Same with the automotive business, it’s a very emotional sale. You just must fall in love with the car, the visuals, and what you show them. But if it’s a banking sale, it’s more about information and more about communicating, making them feel comfortable with the security and making them feel like they have all, or they can trust you.
When prioritizing digital experience, look for workflow, versatility and ease of use
- Conversion elements
And finally, an equally important element is to optimize for different website conversion elements. And as you want to do that, drive people to the conversion funnel like including engaging buttons, copy optimization, mobile first layout, offers and CTA.
To summarize, as you choose a CMS, look for a scalable digital experience platform, that allows content authoring capabilities, digital assets management, and distribution platform supported by full analytics baked in. For scalability the platform must support multiple integrations and API support, whether it’s customer data platforms, whether it’s the customer CRMs like salesforce or booking flows or digital asset managers or image libraries and you can integrate at multiple levels.
You can download the deck and watch the video
If you are interested in learning more about the Milestone CMS, please visit our website https://www.milestoneinternet.com/products/milestone-cms or send us an email to [email protected]
