Milestone FAQ Manager — Robust FAQ and Voice Platform

• FAQs when managed well across channels create a consistent brand identity and instill trust in potential customers and the search engine as well – improving your E-A-T (Expertise-Authority-Trust) as per Google’s Quality Rater Guidelines
• Imagine the frustration of customers when they search for information about a business and do not get it. Businesses can pre-empt that by proactively publishing answers to commonly asked queries as FAQs and thereby deliver a superior customer experience
• Having FAQs answering the common questions will reduce the load of sales and support teams of businesses who would have otherwise spent hours responding to the same repetitive question to different customers

Challenges of managing FAQs that businesses face

It’s true that the advantages as stated above will solve a multitude of problems for your business but it does come with certain challenges that could be overwhelming and we’ll tell you why:

• Getting your content picked as that coveted single answer in voice search requires implementing a complex voice strategy that leans on a robust and relevant set of FAQs. Most websites aren’t set up to answer user queries
• Brands evolve over time and so do their answers. Ensuring accuracy and fresh content in the form of FAQs over time across all channels could be a significant challenge
• How do you know what your customers are asking across all touchpoints?
• Customers can’t wait. If you’re a multi-location business, getting real-time answers to customer queries out there is not scalable if done manually especially on crucial platforms such as Google My Business

Encapsulating the benefits of FAQs and the challenges, what you need is an end-to-end FAQ Management solution and that’s what Milestone’s FAQ Manager is all about – an answer to your business’s need to be the right and relevant answer.

What’s Milestone FAQ Manager?

Milestone FAQ Manager is an end-to-end FAQ management solution that lets businesses curate customer questions across locations & digital channels and create/update & publish verified answers or Q&As to multiple locations, channels, and voice assistants.

Key features of Milestone FAQ Manager

Let’s skim through the key features of FAQ Manager and why this makes it a one-of-a-kind platform:

• x Multi-channel support

Milestone FAQ Manager offers multi-channel integration with Website (any CMS), Google My Business, Google Assistant, etc.

• Multi-channel content curation

Your business can curate questions from local channels, such as GMB Q&A, website, search listening tools, unanswered chatbot queries, and industry-specific questions library, giving your business the key questions it needs to address

• Monitor, edit, and publish content

Using Milestone FAQ Manager, you can monitor questions from your customers across multiple locations and properties, respond and publish the answers to multiple locations and channels

• Scalability: Bulk upload to add or publish FAQs and URLs

Bulk upload and bulk publish curated content to multiple channels and multiple business locations. If you need to upload multiple URLs to publish FAQs, you can use the bulk upload functionality

• Fully leverage voice assistants

You can automate intent creation of your Q&As and publish verified content directly to voice assistants, giving your content a serious advantage of getting picked by voice devices

• Entity optimized FAQs

With auto-tagging of structured data or schemas for the FAQs published to your website, you’re telling the search engine what exactly your content is about. This will improve the chances of your content being picked as a relevant result and displayed as rich results on SERPs

• Customize FAQs across different channels

Even if you’re publishing multiple FAQs, you can customize each FAQ published to multiple channels, ensuring that the content suits the channels and platforms you’re publishing them to

• Impact reporting

When done consistently, FAQ Manager can help your content get picked for preferred voice answers, improve your local rankings, and can help your business build a consistent brand image. Using key insights, your business can track its voice search performance and rich result growth

FAQs have no doubt gained traction over the last couple of years not only because they help answer the key concerns of a business, but now they are the gateway to being picked as voice answers. In addition, considering that Google now delivers answers or results in a conversational format, the benefits of FAQs are multi-fold. Milestone FAQ Manager ensures that your business overcomes any challenge in managing FAQs. Reach out to us to get your business an efficient and end-to-end FAQ management solution. Call us on +1 408 200 2211 or write to us at sales@milestoneinternet.com.