Categories: WebinarWebinar Recap

Webinar Recap: Why Entity Search Can Be Your Competitive Advantage in 2021

In this webinar Bill Hunt, Global Strategy Consultant for Back Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search

This webinar covered the following:

  • What is entity-led growth and how it can help you expand your audience
  • How to roll out entity search for global sites – weekly, monthly, and quarterly process to gain maximum visibility
  • Realize the potential value of entity search/share of visibility
  • 5-step process to optimize for entity led growth

Watch the Recap

Ashutosh Yadav

Recent Posts

Why Context, Not Content, Decides Your AI Visibility

Search did not disappear. It became a qualification system. Google now returns AI answers on…

1 week ago

Webinar: Top Tips to Create AI Visibility for Your Hotel

AI engines are changing how travelers discover and evaluate hotels. Join Milestone Founder Benu Aggarwal; John…

2 weeks ago

US Search Awards 2026: Milestone Shortlisted in Three Categories

We’re excited to announce that Milestone, Inc. has been shortlisted in three categories at the 2026…

3 weeks ago

Building the Knowledge Foundation for AI Discovery: From Schema to Entities

For more than two decades, being found meant earning a place on the results page.…

3 weeks ago

NLWeb: The first step toward AI-ready Knowledge Layer

AI is creating a new front door to the web. Every major shift on the web…

4 weeks ago

Webinar Recap: 5 Must-Haves for Hotel Websites in the AI Era and Product Roadmap

Milestone experts Piyush Shrivastava, Tarun Ravindran, and Hardik Modi explored how AI is fundamentally reshaping…

4 weeks ago