You can also add and edit your local listing on Google Local using their Local Business Center. Once logged in, you can edit and update your business name, address, contact information, payment types, hours, and business description and categories.
Google integrates with its mapping technology to display the location and direction to your business. Although Google doesn’t accept user submitted reviews like Yahoo does, they do pull some of their reviews from user submitted reviews on Yahoo Local and Yahoo Travel.
You may notice that Google presents two kinds of local search results: those that appear for searches conducted on its local search engine – http://local.google.com (Picture One) – and those that appear in the local snippet at the top of many of the organic search displayed when you search on www.Google.com (Picture Two). Ranking, on Google Local Page or local listing on Google.com, is largely based on location – according to their distance from what Google has determined to be the geographical center for that zip code or city.