Sarah Smith, Manager Online Sales Operations at Facebook, presented an invaluable session to share best practices for creating Facebook ads. The comprehensive presentation included steps on how to target a specific audience, create compelling ads (including ad copy and images), optimize ads for the biggest ROI and generate demand for your business or product on Facebook.
The Facebook mission: To give people the power to share and make the world more open and connected. This mission is translated into millions of users who are very active on the site on a daily basis.
Some key differences between paid advertising on Facebook vs. other platforms:
What marketers need to know about Facebook advertising?
Advertisers on Facebook have a lot of targeting options:
Tips for delivering ROI from Facebook Advertising:
How to create a successful Facebook ad:
How to increase Facebook ad click-thru rate (CTR):
For more on Facebook ads, including case studies, visit: http://www.facebook.com/advertising/
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Contributed by: Bhuvana Krishnan, Milestone Internet Marketing
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