Tag Cloud - social_networking

By Benu Aggarwal, Milestone Internet Marketing Effective internet marketing in the year 2020 will be a powerful promotional agent for the hotel industry – from major franchise chains in urban cities to independent inns in rural countryside. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct […]

The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking their lodging online. As search engines have fully embraced Universal Search and are showing results from online videos, it is more critical for hotels to have online […]

Photo sharing is a segment within social media that allows users to upload and share digital images with other people online. Flickr is recognized among the top photo management and sharing applications in today’s industry. This article summarizes why businesses should utilize Flickr as a photosharing tool, how to set up a Flickr account, and how to use Flickr for your

Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in mind.

Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second! What are Blogs? Blogs are websites with content management […]

Google´s personalized search is impacting search results. Personalization can fill in the gap of ambiguous search queries based on geography, preference, and social circles. What does this mean for SEO? This panel takes a deep look into how Google’s personalized search works and what role SEO still plays within it.

Milestone Interview with Bruce Clay, From BruceClay.com

Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of this trend are seeing significant benefits in terms of online placement and revenue.

Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the use of social media website and tools.

Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that local businesses should know about Google+ Local.

With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally in conjunction with one another? Learn a few tips that can best help maximize your social efforts.

Whether you are just starting to set up social media profiles, are looking to optimize and enhance, or have mastered social media marketing, hoteliers can benefit from learning ways to encourage their hotel’s social media following to share published content. Find out how.

A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with friends.

Milestone’s President, Benu Aggarwal, will speak at the upcoming Search Engine Strategies Conference in San Francisco and will discuss search engine and social media marketing best practices.

Which social media marketing strategies actually work? Learn about some of the most effective marketing strategies for Facebook & Twitter.

This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media channels.

At SES San Jose 2009, social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media channels.

As you step deep into the budgeting season, here are some tips for prioritizing your ecommerce budgeting dollars. This prioritized list is based on our experience with our portfolio of over 700 hotels and may vary depending on hotel’s target clientele and market.

Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What are you doing?

Rob Key (from Converseon), Breanna Wigle (from BuzzLogic), and Edmund Wong (from iCrossing) were the presenters of the Social Media Analysis and Tracking at SES San Jose in August 2008. The topic at hand is measuring and tracking your Social Media campaigns.

Social media marketing is a must-have in search strategies. At SES San Jose in August 2008, industry experts Vanina Delobelle (from Monster), Erik Qualman (from Search Engine Watch and Global VP of EF Education), along with Brnet Csutoras (Online Marketing Consultant) offered some tips to successfully integrate social media into your search marketing mix.