Tag Cloud - ROI Tracking

The mobile market is increasingly growing. How can you make sure you are not losing mobile market share? Learn our five strategies today!

Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or combination of ads are the most likely to lead to conversion – your display ads, Facebook ads, branded PPC ads or something else? And which ads result in the highest profit and ROI?

In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success and the specific analytical data that many channels or tools now provide, we actually have a lot of information at our fingertips to measure our performance and achievements to hit specific goals.

Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to determine where to spend marketing dollars, but it should not be the only metric a marketer looks at.