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Pay Per Click Channels for Your Business [Video]

  In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different websites across different channels, platforms and devices like mobile, tablets, and personal computers. Therefore, it has become important to target this qualified online traffic for your property […]

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About 10 years ago by     Comments are off for this post Post Comments
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Google Hummingbird Algorithm Update Delivers Answers to Questions

For the last couple of weeks, Google’s Hummingbird update was what everyone was talking about. Still, there was a lot of confusion about how Hummingbird changed the search. There were some who wondered if we are witnessing the end of Search as we know it.

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About 11 years ago by     Comments are off for this post Post Comments
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Semantic Search Simplified and Decoded

Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google finds meaning and relationship between the words to provide you the best results.

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About 12 years ago by     Comments are off for this post Post Comments
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Using Google Analytic Pivot Table to Track Average Ranking

There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic’s Pivot Table, which you can use to track average ranking.

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About 12 years ago by     Comments are off for this post Post Comments
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Optimizing for Local Search – Interview with Mike Blumenthal [Video]

At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest tips on Google+, Google Places and Google+ Local.

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Top 5 Reasons for Using a Multi-Channel Marketing Funnel

Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they give the most importance to the last channel via which a conversion was made.

A multi-channel funnel report provides information on the role that preceding channels played in that conversion, as well as the amount of time between the visitor’s initial click and his/her transaction. This article talks about the top 5 reasons for using multi-channel funnel reports.

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6 Things to Look For When Analyzing your Competition

Competitive Analysis – a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competition’s website.

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Retargeting & Remarketing: The New Behavioral Ads

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value. Learn the latest developments in retargeting and remarketing and how mobile might change the topic in the near future.

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Interview with Danny Sullivan – Search Trends for 2012

Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and what to look for in 2012.

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About 13 years ago by     Comments are off for this post Post Comments
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The Power of Social Media Near a Booking Engine

There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have a similar affect with online users choosing to share their hotel booking on Facebook.

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About 13 years ago by     Comments are off for this post Post Comments
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