Tag Cloud - email_marketing

By Benu Aggarwal, Milestone Internet Marketing Effective internet marketing in the year 2020 will be a powerful promotional agent for the hotel industry – from major franchise chains in urban cities to independent inns in rural countryside. As we envision the possibilities this year, hoteliers must take a proactive approach to internet marketing and direct […]

Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one relationships with your guests and customers. Quality email marketing campaigns can also provide your brand with an excellent ROI– you can see an average return of $38 for every $1 spent running […]

Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for keywords relevant to your market. Based on our historical surveys, hotels report the highest ROI result from SEO efforts and hence should be the highest priority for e-commerce budget allocation. […]

Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals.

What are the top ten things hotel marketers need to focus on to get digital traffic and booking right? 1. Online Inventory Make sure you have sufficient inventory allocated for all sales channels, especially on your site. Your independent and brand.com website is the most cost efficient tool for a hotel to receive reservations, as […]

Book rooms and build relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer). Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships. It […]

Get the latest tips and tricks to make your next E-Mail Newsletter a success while keeping in line with the Best E-Mail Marketing Practices.

As you step deep into the budgeting season, here are some tips for prioritizing your ecommerce budgeting dollars. This prioritized list is based on our experience with our portfolio of over 700 hotels and may vary depending on hotel’s target clientele and market.

Email marketing continues to prove itself as an effective way to communicate with your customers—both existing and potential customers. There are several proven best practices in email marketing which can make your campaign increasingly successful.