Why are my ads getting so many impressions? Why are my conversions low for my display ads? Why is one of my adgroups under performing? The SMX Experts addressed all of these questions and more by providing useful tips and suggestions for your paid search campaigns. Below are the highlights of the discussion:
Quality Score:
Tighten up your ad Groups:
Impressions Share:
Negative keywords:
Along with these tips it is important to have keyword landing page cohesion, an organized campaign structure, and ad copy testing. All of these tips are extremely helpful in finding solutions to your campaigns problems or optimizing your campaign.
Speakers:
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Contributed by: Amanda Brinkerhoff, PPC Manager
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