E-mail marketing does not have to be a mystery. The first step is to start asking for e-mail addresses. Ask for e-mails on your website, at your front desk, on your booking engine, or anywhere you have a point of contact with the guest. Capture all of these e-mails in one central location and segment by categories of interest.
Once you have built up your database of e-mail addresses, you need to develop a plan of how and when to market to your list. Think about what you want to communicate and how can you develop relationships with the customers on your list. Can you share information about the area? Special events? Promotions?
Make sure to track the campaigns you are sending out. How many people are actually reading your e-mails? Are you getting a lot of unsubscribe requests? If so, , it might be time to rethink your strategy.
For more information on how to conduct successful e-mail marketing campaigns see our article Effective Email Marketing
https://blog.milestoneinternet.com/email-marketing/effective-email-marketing/.
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Contributed by: Tammie Carlisle, Milestone Internet Marketing
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