Is your CMS delivering a world-class customer experience?

Your CMS should be flexible enough to let you create a world-class user experience without sacrificing great design. A powerful experience is built upon speed but requires accessibility for greater access and less risk for ADA compliance issues. Enhancing your location with event calendars creates a richer, more-interactive brand, while integrated reviews and social media tags create engagement and customer loyalty. Finally, requests for information forms, coupons, and time-sensitive offers all make great calls to action that drive conversion. Don’t compromise the quality of creative design. It’s critical in establishing an emotional connection with the consumer. Personalization is key to connecting with your guests and your CMS should allow you to personalize your messaging.

50% of web traffic is mobile – is your CMS optimized for mobile experience?

In 2021, speed and digital experience on mobile will dominate search rank and performance with the Core Vitals update in mid-2021. To provide the best mobile experience you need a CMS that starts with mobile at its core. A mobile first design is imperative, but it must be driven by a responsive engine that serves up the right content for the right device – every time. Finally, it must provide the latest in mobile technology – AMP web sites – that provide a rich experience in blazingly fast download times and is going to be a key driver for mobile sites going forward.

Are your location pages optimized for Voice Search and SEO?

Voice search and intelligent assistants like Siri and Google Now are not only the future of search, but the present. Can your CMS provide the structured markup you need to be the answer? Is your CMS powered by error-free advanced schemas and the right image and social tags to maximize search visibility and saturate the SERPs? Will my team be able to manage and enhance the site without writing code? Even the best CMS systems must be ultimately built for the person using them. That means content management and collaboration features must be easy to use and approachable. Security must be outstanding and the whole system must make it easy to test content through A/B testing and conversion optimization.

Are your pages AMPed?

The future of mobile content is AMP – Accelerated Mobile Pages. AMP is a Google initiative that aims to deliver the best possible mobile user experience by eliminating unnecessary content and through a highly-optimized site. AMP pages are very likely to be the preferred method of serving results for Google to mobile users searching for content.

Is your CMS provider staying current?

Technology changes – FAST – your CMS needs to have the backing of a company that can stay ahead. While open source CMS systems may seem affordable, they place the burden of keeping up with technology on you. Structured data, Apple’s iOS 10 release, Mobilegeddon (Google’s algorithm update), AMP sites, ADA-compliance issues – these are just a handful of examples of technology innovations and needs that have arisen in the last 12-18 months. How quickly can you bring your website in compliance? A CMS that is not technologically up to date will lead you to lose market share.

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