Facebook Advertising, Taking Over Google Ads?

Brian Stewart caught our attention by highlighting the remarketing capabilities of Facebook. Yes, not remarketing on search engines but on Facebook, the platform historically viewed as never producing a return on investment.

The session, “How to Build a Facebook Funnel that Converts” literally describes how to receive returns on your investment by building a funnel for content-seeking Facebookers. However, a note worth highlighting is how Facebook is competing with Google, not only as a news source, but as an advertising platform for businesses of any size.

Facebook can advertise your “ad” (content) to interested customers, sending them to your website for more information and to complete an action (submitting email address for a sweepstakes, or even booking a reservation).

Learn more about Milestone paid services.

Facebook is now capable of targeting these same website visitors with “custom” content in Facebook based off the action they took on your website. For instance, if the person filled out the form they receive content pushing them down the path to purchase, if the person went to your page and did not fill out the form Facebook will automatically know to push other “awareness” type content you have supplied.

Thus, Facebook is pushing people down the path to purchase within their platform based on interactions with your website. And, don’t forget the size of Facebook, the platform has over a billion daily active users.

So, what does this mean for you? Use content you have, or create new content, and test out Facebook re-targeting.  There are a lot of avenues for advertising and Facebook is increasingly proving that it can compete with Google and show advertisers a ROI.

New Milestone whitepaper: Why Facebook Is Important for Marketing

Paid Paid

Recent Posts

Milestone Inc is Now Great Place To Work Certified

We are thrilled to announce that Milestone Internet Marketing Private Limited has successfully completed the…

4 weeks ago

Webinar Recap: Getting Your Financial Services Content Indexed on AI Engines

In the recent session, Anil Aggarwal (Milestone Inc.) and John Ditto (U.S. Bank) explored the…

1 month ago

Webinar Recap: AI-Powered Digital Strategies to Boost Restaurant Bookings in 2025

During this session, our experts—Ray Gallagher, Aparna Iyer, and Craig Carbonniere—discussed key AI and search…

2 months ago

Milestone CMS and Schema Manager Integrates IndexNow for Enhanced Search Visibility

Faster Indexing, Greater Search Visibility, and Optimized SEO that Drive Online Visibility Milestone Inc. has…

2 months ago

Vagabond Inn Launches New Website to Enhance Guest Experience

Vagabond Inn, a renowned hotel chain with properties across the Western United States, has announced…

2 months ago

Webinar Recap: How AI is Reshaping Content Marketing in 2025

During this session, experts David Banahan, Mike Supple, and Siddharth Pereira discussed key AI trends…

2 months ago