As we start the new year, digital marketers face a more complex customer journey with more steps and devices than ever. Consumers are increasingly relying on voice search technology, making being “the” answer critical. How does a modern marketer face the challenge of technology in 2018? What are the key trends that need to be watched? To be successful in 2018, digital marketers will need to focus on 6 key areas. Download our eBook below to learn how 2018 will be shaped by key trends:
- Mobile-First and technologies to create more app-like experiences
- Automation, AI, and machine learning to help consumers.
- Personalization and segmentation as paid media becomes increasingly sophisticated
- And much more…