Content should be developed by following a strategic approach. This will help us build a very strong and competitive content.
Based on all the research above, create the content which will be keyword rich, eventually helping with better placement and visibility on search engines. Once the content is created, market the content on all media channels. Share the content with search engines, feeds, news, blogs, social networking websites etc and reach your target audience.
Website conversion stats based on Social Interaction and Search:
Just Social: 1%
Just Search: 51%
Search + Social: 48%
As you can see for a website to convert, it requires not just search or social, it need to be a combined effort of both. All this is possible if you create the content and which is shareable. Following a robust plan to create unique, keyword rich, targeted and sharable content can help generate more conversions and ROI.
SES San Francisco 2011 Session: “The Convergence of Search, Social & Content Marketing” speakers
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
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Contributed by: Justin Varghese, ROI Manager, Milestone Internet Marketing
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