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How to Leverage Summer Events to Generate Traffic and Revenue...

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
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Changed Your Hotel Name? How to Thoroughly Update Your Brand...

Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a...
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Using Facebook Contests to Drive Fans, Engagement, and Website...

Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...
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Case Study: How to Increase Your Hotel’s Guest Reviews

March 27, 2012   |   Digital Marketing Ideas
If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on...
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5 Ideas To Enhance Your Hotel’s Online Marketing Strategy...

March 26, 2012   |   Digital Marketing Ideas, Getting Social
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in...
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6 Things to Look For When Analyzing your Competition

March 25, 2012   |   Digital Marketing Ideas
Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6...
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Tips for Increasing Guest Reviews for Your Hotel

March 23, 2012   |   Digital Marketing Ideas
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
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Top 10 PPC Initiatives from SMX West 2012

Over the course of three days, experts at SMX West 2012 presented of wide variety of trending topics in the search industry ranging from the Evolution of Social Media ROI, to Tips...
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Top 5 Tips to Capitalize Business in Spring Break Season

Spring break is the most fun week not only for those traveling but also for hotels that get the influx of spring break vacationers. Here are some quick tips to make the most of...
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PPC Trends of 2012 Webinar

Interested in the latest PPC trends and what it means for your online marketing strategy? Milestone's next free online webinar uncovers the PPC topics that continue to dominate...
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