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The central announcement from Sundar Pichai and Liz Reid at today’s Google I/O 2025 keynote signals the most sweeping transformation of Google Search in its history. Search is fundamentally evolving from a list of blue links into an intelligent, agentic, multimodal AI assistant. This new search is designed to understand complex needs, synthesize information from diverse sources, and ultimately get […]

How do you make your content “king”? Learn how Milestone crafts content for high engagement across the customer journey on hotel websites.

In the recent session, our experts Benu Aggarwal, Elmer Boutin, and Brett Dugan talked about how AI-driven search and personalization are changing local visibility and ROI. They explained how discovery is evolving on platforms like ChatGPT, Gemini, and AI Overviews, and shared tips on how to adjust your content for an AI-first world. They also […]