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How to Use Schema as Your Insurance During Site Migrations

Site migration is basically the process of shifting a website from one domain to another either for the purpose of merging websites or rebranding and this can be a critical time for a business. The reason is that if not done accurately, it can result in a severe traffic drop, a potential loss in search […]

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Why Entity-Led Growth Matters in 2022

Google’s algorithm updates have focused on the queries to enhancing the user experience from single queries to using conversational language. These conversations are happening on screen devices and more frequently via screen-less devices through voice-driven traffic. Google is trying to improve the searcher experience by surfacing more relevancy into their search results by understanding intent and removing ambiguity on the content they discover – which […]

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Drive Your Content Strategy Using Entity Optimization

With over 2 trillion searches being carried out every year according to Google, you’d need to think of all the ways that can get your content above your competition on search. In addition, with Google moving from keyword-SEO to Semantic SEO with the BERT and Passage Ranking Algorithms, ensuring that you’re optimizing the entities on […]

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Planning Your 2022 Digital Marketing Budget

In our mid-year trends article we discussed how last year had been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2022. The biggest trend and impact on businesses was obviously the pandemic, so timing recovery is a major consideration. With vaccines rolling out in most major economies, […]

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Why Entity-Based Search Is Key for Your SEO

The rising popularity of entities in SEO signals a dynamic shift in how we think about search. With intent and relevance increasingly driving what ranks on search engine results pages (SERPs), entity search has become one of the most important factors in on-page SEO. Today we’re diving into entity search to discuss what entities are, […]

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Benu Aggarwal a Featured Speaker at SMX November 9th and 10th

Milestone founder and President Benu Aggarwal will lead a session on why Entity Search Is Your Competitive Advantage. She will be speaking with industry veterans Bill Hunt of Back Azimuth and Dixon Jones of DHJ Ventures. They will cover entity search, schema gaps, and intent queries to give marketers direction to create comprehensive content, solid […]

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Webinar Recap: Top Tips To Create Best-In-Class Web And Mobile Experiences

In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences. Here are the key takeaways from the webinar: Experience Start with a strategic plan – focus on the end-goal – how do you want to engage your customer? Use content, imagery, videos to engage in […]

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