Archive

One of our Florida hotel clients needed help getting more RFPs from wedding planners and couples. Knowing that FAQs are a highly visible search feature, we provided the client with top wedding planning questions conducted in Google. We then took the questions, along with the client’s answers, and added them to key pages on the […]

Yes, we’re all very excited about the surge in travelers now. As of late July, we’re now seeing more people pass through TSA Checkpoints than we have since October 2020! Traveling is back – for now – but the rules have changed. People want to find local businesses where they can buy online and pickup […]

The desire to travel is stronger than ever. Google reports that queries like “travel to” and “hotel booking app” have increased 100% comparing Nov 2020 to Jan 2021 against the previous year. And terms like, “Can I travel” have increased nearly 800% this past summer…which now begs the question – are you ready to capture […]

Answering questions for guests and search engines By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn The way modern travelers search online is becoming increasingly conversational. More people use mobile phones and screenless devices today to ask questions and get answers than ever before. In fact, more than 50% of content […]

Growth mindset Find out how the book Mindset by Carol Dweck has helped shape Founder & President of Milestone, Inc., Benu Aggarwal. We have control of our mindset. To have a fixed mindset or a growth mindset. What mindset do you have? Listen to the 10X Growth podcast to learn more about how you can […]

Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels drive more traffic? Which channels drive the most engaged traffic? Which channels convert best and perform consistently over time? The answers to these questions have strategic […]

Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that are driving maximum returns for Milestone’s clients and partners.