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In this webinar Milestone’s experts Ritika Chugh, Sr. Director – Product and R&D, and Tushar Prabhu, Director of SEO, discussed top tips to leverage the power of FAQs to drive engagement and traffic to your digital assets. They briefly reviewed why answers are the key to driving your prospects forward on their journey. Customers seek […]

When Google rolled out BERT towards the end of 2019 and the latest SMITH algorithm at the start of 2021, the writing was on the wall, they had moved past indexing keywords, and expanded optimizing for entities – with long-tail and conversational queries being the focus.