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Milestone Schema Manager – Deploy Error-Free Advanced Schemas and Drive Entity Search Optimization

Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema implementations typically involve. Industry has moved from Keyword-based to Entity-based SEO From Google’s Panda to Rank Brain and their most recent BERT Algorithm in 2019, search has witnessed a paradigm […]

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8 Amazing Hotel Promotion Ideas for Holiday 2020 and 2021

Holiday is normally a time when businesses and hospitality providers try to drive big crowds and capture their spending. 2020 and the pandemic definitely require some alternative promotional ideas and offers. Normally people like to travel, meet family and friends, and celebrate during the holidays. All of these are still possible but need to be […]

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1440 Multiversity Provides 60,000 Meals to 25+ Shelters Across Santa Cruz County and Grows During Pandemic by Following Its True North

Milestone customer 1440 Multiversity is a 501c3 non-profit learning organization that established itself as one of the world’s most renown centers for individual development programs, corporate offsites, retreats, and leadership training in the pre-Covid era. Having a website current with the times was critical to sharing the new philanthropic story and delivering it in a way that […]

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Top Business, Digital Marketing, and SEO Trends for 2021

As we get ready to say goodbye and good riddance to 2020, we need to assess what kind of a year 2021 will be and where we need to focus to stay ahead. Milestone Research working with the Milestone thought leaders has compiled the following predictions and trends to help the community plan for 2021. […]

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Engage2020 Summary

Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers and non-customers. Here is a recap of key points and takeaways for the community. 7 Steps to Digital Transformation in 2021 Benu Aggarwal of Milestone kicked off with […]

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What Recent Changes to Google Shopping Mean for Your Business

Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter alone, shopping in department stores and other ‘nonessential’ in person stores has declined by an estimated 75 percent, while ecommerce has grown by an estimated 20 percent for […]

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Multi-Location Brands: Engage Your Local Consumers with Google Posts at Scale Across Locations

If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on Google Search and Google Maps. A feature first rolled out in 2016 for US presidential elections and subsequently rolled out across geographies and industries […]

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Milestone Reviews: The One-Stop Shop to Manage Your Reputation, Instill Trust and Improve Your Visibility online

Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product and service quality based on past experiences of others – where to visit, what to eat, what’s good, and what’s not. According to Invespro, 88% of consumers trust online […]

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