Archive

Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to lose a chunk of their revenue. As an answer, Google announced their next big ranking factor and have labelled it the Core Web Vitals Update […]

Holiday is normally a time when businesses and hospitality providers try to drive big crowds and capture their spending. 2020 and the pandemic definitely require some alternative promotional ideas and offers. Normally people like to travel, meet family and friends, and celebrate during the holidays. All of these are still possible but need to be […]

Milestone monitors and manages all aspects of website content and performance for its customers and the community, and compliance with federal standards and laws is an important and continuing focus. PDFs and images containing text may be found in violation of the ADA and lead to fines and damages. The ADA made it illegal for […]

In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions through their websites and in email. Then we created the Crisis-Recovery-Growth webinar series to go into greater detail about how each of the recommended steps for website, social, paid, SEO, local, […]

Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within the geographic boundary of the user to match local intent, considering that half of all searches carried out online have local intent. 46% of all searches […]

In this webinar, Jeanne Hussin, VP of Marketing for Evergreen Home Loans, and Erik Newton, Milestone VP of Marketing, discussed digital marketing, social media, and website optimization for the banking and financial services industry. The topics included strategies to leverage an SEO-optimized CMS to drive organic traffic and more leads for your business. Our experts […]

With Google announcing the Core Web Vitals metric and its Experience Update, which focuses on user experience, some commentators speculated about the future interest in AMP. To determine the impact of AMP when it comes to improving a website’s rank, organic traffic, and performance, Milestone Research analyzed non-AMP websites vs. AMP websites across different industries, […]

In this webinar, Milestone experts Tammie Carlisle and Keith Brophy discussed key trends impacting travel consumers and the opportunities which still exists for a hotels. 2020 has been challenging yet offers opportunities to attract local business, staycations, or leisure travelers. With the right cleaning protocols in place you can still communicate your value and attract […]