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Google November 2019 Update: Neural Matching and travel filters, Google improves its Local and Travel searches

While BERT stole the limelight of last month’s Google Updates, in November 2019, the search giant has been unrelenting in its quest to improve search for users. Google confirmed the November 2019 Local Search Update using neural matching, while for Travel searches, the new features ensure they are moving towards becoming a one-stop destination to […]

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How Schemas Will Impact the Visibility of Your Website Content Following the Effect of Google’s BERT Update

Following the BERT algorithm update by Google towards the end of October 2019, which they labelled as their biggest algorithm update in almost 5 years, the biggest question that popped up by SEO experts was, can we optimize our content to suit BERT? TRY OUR SCHEMA ROI CALCULATOR TO SEE WHAT YOUR RETURNS COULD BE. […]

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Milestone’s Insights Schema Report Helps Improve Your Brand Position on Google Search

Implementing schema is a powerful way for businesses to build brand awareness online. Schemas give search engines context about the business and improves the chances of your website content showing up on search engine result pages (SERPs). Keeping brand visibility and awareness in mind, what if we told you that there is ONE tool that […]

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Effective Use of Email Marketing Campaigns for Hotels

Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one relationships with your guests and customers. Quality email marketing campaigns can also provide your brand with an excellent ROI– you can see an average return of $38 for every $1 spent running […]

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Online Searchable Videos – Why Hoteliers Should Care

The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking their lodging online. As search engines have fully embraced Universal Search and are showing results from online videos, it is more critical for hotels to have online […]

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The Importance of a Sitemap

The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is making sure that all pages are no more than two links away. In other words, a user can navigate to any given page on my […]

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Google October Updates: The BIG BERT update, and more from Google

This October, Google’s biggest update in probably 5 years – BERT, along with other core algorithm updates, stole the limelight. “Context” & “Accessibility” was the theme for October as Google released a few game changing updates to improve search, privacy and usability tools for retailers’, users, etc. Here’s our round-up of Google’s October Updates: Search […]

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Turn website visitors into buyers with Milestone CMS’s Limited-Time Offer Feature

With discounts and offers having always played an integral part in the sphere of commercialism, of late, brands are adopting Limited Time Offers (LTO) to drive an action from online customers to improve conversions. In fact, 50% of millennials look out for Limited Time Offers when they wish to buy a product online. Contact [email protected] […]

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