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You probably have heard that “video is the new king of content”. It wasn’t long ago when posts with photos and links on Facebook, Twitter and Google Plus business pages was best way to reach higher audience and engage with them. In 2015, it seems that social media promotion and video go hand in hand and companies can no longer ignore the importance of video. With the rise of the three online trends SoLoMo (Social, Local and Mobile), more people are using mobile devices to access social media channels and are very interested in locally-relevant information

Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting Millennials.