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2014 Digital and Hotel Marketing Trends Webinar Recap and Q&A

Our annual webinar on digital marketing trends had a great turnout, and lead to a strong Q&A session. The full Q&A along with the slides and a recording of the webinar are embedded here for your reference.

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Milestone Internet Marketing Founder Named One of HSMAI’s Top 25 Extraordinary Minds in Hospitality for 2013

Founder, Benu Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI), naming her one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing for 2013. Milestone is a leader in digital marketing and social media software and services for the hospitality industry. This is Milestone’s second year in a row achieving the “Top 25” distinction with last year’s honor going to Milestone’s CEO, Anil Aggarwal.

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2014 Digital Advertising Trends That Affects the Hospitality Industry – Maximize Profit in the New Year

Make the most out of the new year and find out about the 2014 advertising trends affecting the hospitality industry and how each trend can be utilized to drive revenue to your hotel or property.

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Content Strategy in 2014 – Trends that Affect the Hospitality Industry

Explore the top content strategy trends that will affect the hospitality industry in 2014, including the evolution of search techniques, Google Hummingbird, content structures and a look into relevancy.

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Google+ Local URL Hijack

The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web tool, NaptuneTM, Milestone was able to immediately conduct a full-scale audit and we were able to verify that all of our clients’ pages were unaffected by this issue.

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SMX West 2014 – Structured Data Super Session: What You Need To Be Doing Now

With the spotlight on semantic search and the quest to match the user’s query intent, search marketers are thinking about how they can best leverage structured data. Though approaches like using the Schema standards and related markup is recommended, implementing them correctly can be difficult and may not always provide expected results. Learn how to prioritize your efforts by learning which types of rich snippets are being most frequently used in search results and driving success for those who have implemented markup.

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2014 Top Digital Marketing Trends Affecting the Hospitality Industry

In 2013, searchers evolved the way they sought information on the Internet, and towards the end of the year, search engines released their updates to better meet modern queries such as voice and conversational search. In 2014, we will clearly be able to see the effects of these new ranking methods. Social outreach, conversational intent, authority of the site, relevancy of the content to query and overall content quality will significantly impact the way your websites perform.

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GM’s eCommerce Checklist for Hotel Internet Marketing in 2014

Handy internet marketing must-do checklist to help hotels ensure a successful 2014

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