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Metrics to Analyze and Optimize Mobile Paid Search Campaigns

It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right combination of ad copy, keywords, and landing page to ensure their mobile search campaigns generate ROI.

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Are Your Social Media Efforts Working with Each Other?

With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally in conjunction with one another? Learn a few tips that can best help maximize your social efforts.

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PPC Opportunities in Tablet Device Targeting

Tablet computing has ushered in new opportunities for pay-per-click with a full range of tablet devices for granular targeting. With fewer advertisers playing in the tablet space – the potential for high conversion and return on investment should make tablet targeting a serious consideration for Adwords advertisers.

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Using Google Analytic Pivot Table to Track Average Ranking

There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic’s Pivot Table, which you can use to track average ranking.

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Semantic Search and User Sentiment in Pay-Per-Click Ads

With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create context surrounding your product or service.

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The Top Local Ranking Factors 2012

David Mihm and his team have released the new edition of their annual Local Search Ranking Report, which outlines the top ranking factors for local search. With the recent launch of Google+ Local, it’s really important for hoteliers to understand where their focus and efforts should be this year to optimize their local search performance.

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How Apple’s iOS 6 Will Change Local Strategy

Apple’s iOS 6 update will be coming to most Apple mobile devices before the end of the year. As Internet marketers, there are two additions that are of particular interest: Apple Maps and Passport. This article will explore these upcoming items and how they can affect local marketing strategies.

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A Picture is Worth a Thousand [Dollars?] – Importance of Imagery in Travel

As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change with high-quality imagery. Learn how businesses, especially in the travel and hospitality verticals, can take advantage of this change.

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Latest Google Acquisitions – What They Could Mean for Hoteliers

After Google acquired YouTube, the industry saw a dramatic change in its algorithm; video optimization contributed to the organic ranking of any hotel website. With Google continuing business acquisitions, hoteliers need to be aware of what each joint venture could mean for their hotel’s organic ranking.

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