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Google Hotel Finder

Google just announced their newest experiment, the Google Hotel Finder. This is a tool that helps users find hotels, prices and locations more easily. Currently, it is only available to US hotels. The Google Hotel Finder’s layout is very similar to a travel booking website with a few differences.

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What the Netflix Price Hike Can Teach Us

When Netflix raised its rates a couple of weeks ago, the internet was abuzz with bloggers and angry consumers bashing the streaming entertainment giant. Just six hours after the announcement, Netfix’s Facebook page had over 9,000 comments, and they became a top trending topic on Twitter. So as marketing professionals and hoteliers, what can we learn from the widespread online criticism of Netflix?

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Apple’s Q3 Profits and Revenue

Apple is changing technology by creating products we can use anywhere at anytime. The iPhone and iPad can be easily transported and used versus using a desktop computer. Mobile search is becoming more important each day with the help of these Apple products.

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Magical Marketing Spells from Harry Potter

As fans of all ages say goodbye to Harry Potter in the last film, and the movie franchise calls it a wrap, fans are eager to have a little more fun from their much beloved book series.  In that lies an opportunity for creative hoteliers and marketing professionals to reach out to the fans of Harry Potter.

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Google+ iPhone App is Here

Approximately 3 weeks after Google’s new social network, Google+, went live, the official iPhone app has been released. Have you been waiting? Having difficulty finding it in the app store? Here is a first look at the user interface.

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+1 Button, Google+ and Hotels

Are you up to speed with the latest innovations from Google? They are making significant strides in the social world with +1 buttons and the Google+ project. Get involved to make sure you’re getting the maximum SEO benefits. And if you need a Google+ invite, we’ll help you out.

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New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue.

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Social Media Strategy and Your Market Trends

Social Media is an important piece of modern marketing, but for just a moment forget everything you’ve heard about engagement and interaction. By optimizing your social channels and applying specific strategies to your socializing, you can build a presence that helps your overall SEO and organic presence.

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Sustainable SEO – 3 Key Factors for Success

Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for sustainable SEO, this is not good enough. Now we need to ensure we pay attention to three key factors.

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