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A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue.

Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for sustainable SEO, this is not good enough. Now we need to ensure we pay attention to three key factors.

Following these ideas and performing some simple competitive analysis can show you how effectively your competitors are using social media channels, where you stand out in the crowd, and what you can do to get ahead.

A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to get the most conversions out of your audience. This article provides you a case study that highlights how you can do just that.