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Milestone CEO joins panel of industry experts at The Lodging Conference to discuss cutting-edge internet marketing strategies and top social media channels for maximizing room bookings and driving revenue for hotels.

anking locally is much more critical with the evolvement of local listings across the web such as Google Places, Bing BBP, Yahoo local, and the various social media channels. Read more about how you can improve your local ranking.

In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a consumer has a positive or negative experience at a hotel, one of the first things they want to do is rant or rave to their peers.

Establishing different themes in your social network can give you a competitive edge in email marketing. To gain customer attention, showing your personality through socializing can effectively give them a unique impression of you and your team.