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How to Measure Success of Your Social Media Campaign

In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success and the specific analytical data that many channels or tools now provide, we actually have a lot of information at our fingertips to measure our performance and achievements to hit specific goals.

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Hotels Should Encourage Guests to Leave More Reviews on Different Online Channels

An in-depth interview with Milestone’s CEO, Anil Aggarwal, on the importance of monitoring and managing online reviews

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Facebook: how to write relevant content and engage users

This blog post offers advice for how to write relevant content and engage users of Facebook business pages; ideas on what to talk about and suggestions to improve your social media marketing strategy.

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Today’s 5 Ways to Optimize Facebook

Featuring Like buttons, adding places, deals, custom landing tabs and branded pages to improve Social Media reputation and increase fan base.

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Social Media Channels – Which One’s Right for Your Hotel and What Should You Say?

A well strategized social media plan is essential for any hotel. Find out how to reach your target audience, while posting relevant and effective comments and posts.

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Case Study: Grand Velas Facebook Wedding Contest

For companies looking to increase their Facebook “Likes,” a good solution is to run a contest on Facebook utilizing a “fan gate” option. In order for users to enter the Facebook contest, they have to “like” the page/business before doing so. Not only will this help increase the number of new likes, but as a […]

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How to increase Likes, Fans and Followers

Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a user-friendly guide.

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Google +1

Google’s new +1 button officially launches on April 30. Positioning this as a new method to provide the most relevent search results to their user, Google envisions users clicking the +1 button to recommend websites and articles to their peers.

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Facebook & Twitter: The new Paradigm of SEO

Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are still experimenting with how large an effect social sharing has on personalized searches, the overall effect on the SERPs is becoming clear.

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