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Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to determine where to spend marketing dollars, but it should not be the only metric a marketer looks at.

Get the latest tips and tricks to make your next E-Mail Newsletter a success while keeping in line with the Best E-Mail Marketing Practices.

New hotel websites can compete against older existing domains by following a proven method with three easy steps.

iPhones have revolutionized mobile web surf¬ing and continue to drive more consumers to use mobile devices for browsing the Internet. As more and more consumers depend on mobile devices such as an iPhone to access the Internet, it is critical for hotels to have mobile accessible sites.

Jazz up your PPC text ad by adding site links. By enabling site links in your PPC ad, you offer the user several options in your text ad – all of which will be hyperlinked to a destination of your choice. By enhancing your text ad this way, you are making your ad stand out and entice the user to click. Ultimately, site links can increase the overall success of your campaign.